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Privacy Policy

Propfunnels Pte. Limited (“Propfunnels”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 of Singapore (“PDPA”).
 
This Privacy Policy explains how we collect, use, disclose, store, and otherwise process your personal data when you:
  • visit our website or landing pages;
  • submit an enquiry form;
  • request a brochure, floor plan, pricing, or call-back;
  • contact us by email, phone, WhatsApp, or other messaging channels; or
  • interact with our advertisements, lead forms, remarketing campaigns, or other digital marketing channels.
By submitting your information to us, interacting with our website, or otherwise providing your personal data, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal data in accordance with this Privacy Policy, subject to applicable law.

 

1. Personal Data We May Collect

Depending on how you interact with us, we may collect personal data such as:
  • your name;
  • email address;
  • telephone or mobile number;
  • preferred property type, budget, location, unit preferences, and other property-related requirements;
  • nationality, residency status, or other profile information voluntarily provided by you;
  • details of your enquiry, appointment request, or interest in a particular project or listing;
  • records of communications with us, including emails, call notes, chat logs, and WhatsApp messages;
  • technical information such as IP address, browser type, device information, referral source, and pages visited; and
  • marketing and analytics data, including ad click identifiers, cookie identifiers, pixel events, and website behaviour data.

If you provide personal data relating to another individual, you represent that you have obtained that individual’s consent to provide us with that data for the relevant purposes.

2. How We Collect Your Personal Data

We may collect your personal data in the following ways:
  • when you complete and submit a form on our website or landing page;
  • when you contact us by email, phone, WhatsApp, SMS, or other messaging platforms;
  • when you request brochures, floor plans, e-brochures, price lists, or updates;
  • when you register interest in a property, project launch, viewing, or consultation;
  • when you interact with our ads or social media lead forms;
  • when you browse our websites, including through cookies, analytics tools, and advertising technologies; and
  • when third parties lawfully provide your personal data to us, such as advertising platforms, marketing partners, or property-related partners, where permitted by law and with the necessary consent.

3. Purposes for Which We Use Your Personal Data

We may collect, use, and disclose your personal data for purposes including:
  • responding to your enquiries and requests;
  • contacting you about the property, project, or service you expressed interest in;
  • sending you brochures, floor plans, pricing information, availability updates, and appointment details;
  • arranging consultations, viewings, or follow-up calls;
  • understanding your preferences and recommending relevant properties, projects, or related services;
  • managing and maintaining our relationship with you;
  • verifying your identity where appropriate;
  • operating, monitoring, and improving our websites, landing pages, campaigns, and services;
  • measuring campaign effectiveness, lead sources, and conversion performance;
  • conducting analytics, remarketing, and audience segmentation;
  • maintaining internal records and CRM systems;
  • complying with legal, regulatory, audit, risk management, and record-keeping requirements; and
  • any other purpose that we notify you of at the time of collection or that is otherwise permitted under applicable law.

4. Marketing Communications

Where you have provided your consent or where otherwise permitted by applicable law, we may contact you by:
  • phone call;
  • SMS;
  • WhatsApp or other messaging platforms;
  • email; and
  • other relevant communication channels,

for the purpose of responding to your enquiry, following up on your interest, and sending you information about properties, launches, promotions, events, or related services that may be relevant to you.

You may withdraw your consent to receive marketing communications at any time by contacting us at info@propfunnels.com or by following any unsubscribe or opt-out instructions provided in the communication.

5. Disclosure of Personal Data

We may disclose your personal data where reasonably necessary for the purposes described above to:
  • our employees, representatives, and authorised personnel;
  • service providers who support our business operations, such as website hosts, CRM vendors, analytics providers, cloud storage providers, call tracking providers, and IT support providers;
  • advertising and marketing platforms, including platforms used for lead generation, campaign tracking, remarketing, and analytics;
  • property developers, owners, landlords, appointed sales teams, licensed estate agents, salespersons, or project marketing teams relevant to the property or project you enquired about;
  • professional advisers such as lawyers, auditors, and consultants; and
  • regulators, authorities, courts, or law enforcement agencies where required or permitted by law.

We do not sell your personal data as a standalone data product.

6. Cookies, Analytics, and Advertising Technologies

Our websites and landing pages may use cookies, pixels, tags, scripts, and similar technologies to:
  • recognise returning visitors;
  • remember preferences;
  • understand how visitors use our websites;
  • improve website performance and user experience;
  • measure the effectiveness of our advertisements and campaigns; and
  • deliver relevant advertisements or remarketing messages on third-party platforms.
These technologies may be provided by us or by third parties such as analytics providers, advertising partners, and social media platforms.

You may control or disable cookies through your browser settings. However, doing so may affect the functionality of certain parts of our website.

7. Third-Party Platforms and Lead Forms

If you submit your information through a third-party platform, such as a social media lead form, search advertising platform, property portal, or messaging service, your personal data may also be collected and processed by that platform in accordance with its own privacy practices. We encourage you to review the privacy policies of those third parties.

8. International Transfers

Some of our service providers or technology vendors may store or process personal data outside Singapore. Where personal data is transferred outside Singapore, we will take reasonable steps to ensure that the recipient provides a standard of protection comparable to that required under the PDPA.

 

9. Retention of Personal Data

We may retain your personal data for as long as it is reasonably necessary for the purposes for which it was collected, and for business, legal, regulatory, audit, or dispute-resolution purposes.
 
When your personal data is no longer necessary for these purposes, we will cease to retain it or anonymise it in accordance with applicable law.

 

10. Protection of Personal Data

We take reasonable administrative, physical, and technical measures to protect personal data in our possession or under our control against unauthorised access, collection, use, disclosure, copying, modification, disposal, or similar risks.
 
However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

 

11. Accuracy of Personal Data

We generally rely on personal data provided by you. To help us keep your personal data accurate and up to date, please inform us promptly if there are any changes to your contact details or other relevant information.

 

12. Your Rights

Subject to the PDPA and any other applicable laws, you may:
  • request access to personal data we hold about you and information about how it has been used or disclosed within the past year;
  • request correction of any inaccurate or incomplete personal data we hold about you; and
  • withdraw your consent for our collection, use, or disclosure of your personal data for specified purposes.
Please note that if you withdraw your consent, we may not be able to continue providing certain information, services, or follow-up assistance to you, depending on the nature of your request.

 

13. Contact Us

If you have any questions, requests, or complaints relating to this Privacy Policy or your personal data, please contact us at:
Propfunnels Pte. Limited
 
Email: info@propfunnels.com

 

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updated version will be posted on this page with the revised effective date. Your continued use of our website or continued interaction with us after such updates may constitute your acknowledgment of the updated Privacy Policy.